How brands are choosing to be aware while marketing their products

Who benefits from advertising? The ad agency and the company which is advertising its product, you will say. But what if someone told you that you can help society at large through just one ad print or a single useful campaign!? Welcome to the world of awareness marketing. A term which is relatively new and […]

How are diet trends evolving during the pandemic? Does your current diet plan complement your lifestyle?

Here are the answers you might have wanted to find since long. In 2020, the world has already been through a lot, pandemic, viruses, lockdown, blasts and what not; but we’re taking a look back at the biggest health and wellness trends which have shaped our lives through this all. From diets to specialized products, […]

Viral Instagram Challenges

While you have been mindlessly scrolling through your feed during lockdown, here’s what’s been keeping the buzz alive in the world of Instagram! Take a look at some crazy and some absolutely whacky Insta challenges over these months: 1. Hot girl summer challenge Rapper Megan Thee Stallion calls herself “hot girl Meg”. Megan tweeted that […]