“Hello”! “Hello!” Can you hear me? Why can’t I see you? Your video is hung! Should I reconnect?” Remember those days when video calling was a big thing but during the whole call, you used to adjust the network or your camera. Now, amid this lockdown, can you imagine your life without video calls? Do […]

The worldwide spread of Coronavirus apps

Go Corona! Corona Go! We’re all familiar with this phrase, aren’t we? COVID-19 is a respiratory disease caused by the coronavirus known as (SARS)-CoV-2. To help lighten the tense situation caused by the ‘deadly’ COVID-19 pandemic, people across the world have created songs, memes, jingles and what not! However, with over 10 million people infected […]

The Rise and Rise of Reliance Jio

Back in 2016, when Mukesh Ambani announced Reliance’s commercial foray into the telecom sector with the service launch of Jio Infocomm- it was believed to be a market disruptor, with its cheap tariff plans. Almost four years later, Reliance Jio has trumped its competition to become the undisputed market leader in the telecommunications industry. Last […]

How brands are choosing to be aware while marketing their products

Who benefits from advertising? The ad agency and the company which is advertising its product, you will say. But what if someone told you that you can help society at large through just one ad print or a single useful campaign!? Welcome to the world of awareness marketing. A term which is relatively new and […]